Wednesday 23 July 2014

The Art of Looking Good by Paul Cook

L'arte di guardare bene.

During the cold war John Cleese  documented the daily lifestyle of some Eastern European peasant village folk as they happily went about their chores on a farm; after narrating their apparent simple routine he then delivered the line ‘who would have thought these seemingly happy people are so hell bent on destroying western civilisation’.   
Mrs Cook and I have recently returned from a fantastic ten day escape to the beautiful region of Tuscany; beautiful is obviously a perception as it is straddled precariously amongst that ancient metaphor which culminates with ‘in the eye of the beholder’.  So I beheld vast tracks of olive groves, moody mountain range skies and an infinity pool of famed vineyards.  The Italian folk in that region have kind of cracked it if you apply pureness to what makes one happy; type into your favoured search engine (my lawyers have advised me to write) ‘what makes people happy?’ and you will find an overabundance of research, quotes, academic psychological observations and nuance; you will be given the top 3 the top 5 the top 100 etc.  You will even be given advice bordering on instruction!  It, (the engine), is like an agony aunt responding to your every indulgence - ‘Dear Google (oops) how can I be happy?’ – ‘about 270,000,000 results (0.37 seconds)’ what!  And why time it?  So a medley of options include; get a friend, grow organic veg, donate to charity, eat ice cream regularly, learn to tap dance.  I don’t think these things should happen in one day, but I’m sure someone has tried.  The simple answer if you ask me is go to Tuscany.  The people are encircled with great wine, fabulous food, amazing climate and relaxed tempo.  They are helpful, courteous, gracious and charming, until you get into and drive a car!
 
Our Fiat Punto duly arrived with the friendly sales bod, all wavers signed and off we head into our happy tourist world just at the exact time to re-enact the script from that well known literary giant author Daniel Handler, Lemony Snickets A Series Of Unfortunate Events.  Now I don’t mind receiving feedback from other motorists if I make a slight mistake but saying you will kill my mother seems a little strong; overtaking on a blind uphill left to right bend is also ok provided you do not feel the urge to barge me into the ditch at the same time and please, whilst standing next to your articulated petrol tanker which is also parked at a gas station, make some attempt to get a few feet away as you smoke your Marlboro Light.  However my favourite experience of all is the Italian ability to, no matter where or at what speed, drive centimetres away from your rear bumper whilst emitting a continuous noise only a hand on a car horn can achieve.

Yes, the happy people can also be brash, flash and flamboyantly passionate; it just perhaps manifests in different ways; this is culture and the strange thing is the behaviour transfers.  I started to drive like them; if that’s what they want, that’s what they’ll get.  I can do the signs, the language, the aggression; is it what we do to keep up, to be part of the crowd, to be accepted, to go with it, join in?

So is your business culture where you want it to be?  If it is then sip the Chianti, if it isn’t, then who is driving?  To the world, are you looking good; an art the Italians pride themselves in?  L'arte di guardare bene.

Legal note- None of my Italian friend’s egos were harmed during the composition of this blog.

My first work assignment after returning home was to visit a company near Milton Keynes. The people there seem happy enough; they thought my driving a tad aggressive.

“You don't have to fear your own company being perceived as human.  You want it.  People don't trust companies; they trust people.”   Stan Slap