Friday 6 July 2012

Speeding in Business by Paul Cook

Yes, yes, yes, I know, this is highly embarrassing - look at my profile on the Zest web site and you will understand why! http://www.zestbusinesscoaching.co.uk/business_coaching_consultant_profiles.php

Yesterday I was sat in a classroom, TLR Crowthorne speed awareness course, with 25 other dejected individuals.  Until a couple of months ago I was the proud owner of a Ford Galaxy people carrier, affectionately or sometimes mockingly referred to by my friends as ‘the van’ or ‘the brick on wheels’.  In the year two thousand with the arrival of child number 4 I forlornly handed the keys to my BMW 3 series in (my ultimate symbol of free will) and swapped said liberty for this 7 seven seater, economic, low carbon, environmentally efficient, reliable, benign transport.  Jeremy Clarkson reviewed this model in top gear magazine and I quote ‘people carriers are for people who have given up all hope’.  Should I buy the carpet slippers now?   Not so, over the forthcoming decade this miraculous piece of machinery conveyed 4 children, plus equipment, several tonnage in garden waste, dump runs,  golfing trips with six overweight friends and their expensive clubs; on one occasion this miraculous engineering phenomenon emptied  two bedrooms including two double beds and conveyed the contents to Berkshire from Kent.  Oh, and sometimes I would have to remind my trusty steed that it may need to consider drinking some fuel now and again.  So synonymous was I with this car that greetings would align as ‘Hi Paul how’s your van?’  Then one day, two months ago, tired of a long cart horse life my Galaxy said ‘sorry about this Paul but I am going to have to blow up now’ and in true Galaxy style kept its word and did.

Moving on, children now at that age (subject of another blog), space not needed etc. I found myself hurtling along the road in my new acquisition and of course new car equals test drive equals showing off to friend in passenger seat.  And, suddenly, camera, 47 in a 40, letter, speed awareness course. Welcome to your new liberation.

Here is the correlation.  I had a very strong belief about my future life in the ‘Galaxy’ world which was manifestly untrue once I had experienced the reality benefits.  I had very strong beliefs about speed cameras as did the majority of the class, in fact I was fervently struck by the strength of emotion expressed by a large group about something so straightforward.  Expressions of ‘revenue generation’  ‘persecution’, ‘oppressive government’, ‘police should catch real criminals’ - this wasn’t Stalag Luft 49B but TLR Crowthorne! A group of middle class middle England professionals being spoken to by a gentle experienced driving expert who simply explained that 10% over the speed limit you are 80% more likely to kill that child, speeding is on average only likely to get you to your destination between 5 and 8 minutes earlier, but guarantees you will be in a considerably more anxious state.  

So ask yourself these questions
·         Where do you ‘speed’ in business?
·         Where does it really get you?
·         What effect does your anxious state have on you and others?
·         Which parts of your business do you kill when you rush?
·         Does anyone want to sell me a Ford Galaxy?

Go beyond multi-tasking, its much safer and you achieve much more.