Thursday 19 September 2013

Idioms of the Economy by Paul Cook

As we cartwheel joyfully into the business autumn and let the joys of summer slip gracefully into our warm memories I can’t help but wonder at the latest round of political narrative.  The coalition returned early from summer recess in order to save the world (voted against it) and then moved on to some real encouraging noises about the economy; well they eventually did but first had to discuss the burning question as to whether badgers are responsible.

Really listen to what they (MPs) say and you will discover that you really can’t really listen to what they say!  In Neuro Linguistic Programming (NLP) parlance they use vague or fuzzy language or the art of ‘Deliberately Vague’.  This is based on research carried out by Milton Erickson, a famous therapist.  The full results known as the ‘Milton Model’, captures the skill and positive use of ambiguities, imbedded commands, implied causation, mind reading, generalisations etc.  You may recognise some of this stuff if you look at your horoscope for the week.  Vague, fuzzy, unclear, but ultimately designed to let you make up your own conclusions and fit it to your own world! In October 1992 at the Conservative Party Conference John Major said ‘’In the name of the present and future we cannot sit this one out’’.  What name?  Which present?  Which future?  Sit what out?

So the vague approach to the description of the economy is strategically on the agenda and described by our leaders in a manner fit for Mystic Meg.  ‘The tide is turning’, ‘growth is again around the corner’, ‘Europe is once more reaching out’, ‘the seeds of recovery’, ‘you will meet a dark stranger’; idioms of economy.  But the reality is your own and owned by you; where are you now? Where do you want to be?  How can you achieve this?  Who can work with you?  The housing market may have achieved growth of 1.34%; this may or may not be useful if you are in the industry of ice cream selling.  The formula you need may be different, but the point is that there is one and you can find it with a little help.
http://www.zestbusinesscoaching.co.uk/team_business_coaching.php

Idioms have been around for hundreds of years and used to apply descriptors for people situations and business.  For example ‘stuck between a rock and a hard place’, ‘barking up the wrong tree’, ‘don’t bite off more than you can chew’ et al.  These now need a 2013 makeover and I am pleased to announce the Zest Business Coaching grand launch of ‘effective idioms for a modern business’ (stay with it)
  • A bird in the hand is not better than two in the bush provided the two are strategically placed in your global network
  • You can lead a horse to water and make it drink providing you hand the reigns to a qualified sales negotiator
  • Drastic times call for embedded business continuity and robust delivery plans
  • When in Rome, build rapport
  • The bigger they are the more potential there is for building great relationships
  • Do count your chickens before they hatch to maximise projected opportunities
  • Do look a gift horse in the mouth, remember what happened to sub prime
  • Too many cooks spoil the reality that you have plenty of skilled resources
‘The government’s view of the economy could be summed up in a few short phrases: if it moves tax it.  If it keeps moving, regulate it.  If it stops moving subsidise it’.                                     Ronald Regan