Wednesday 8 January 2014

Paul Cook's 2014 Resolution: I know what, let’s not include everyone

“I know there is strength in the differences between us. I know there is comfort, where we overlap.” Ani DiFranco

Casually trawling the end of year news reports is a tad encouraging to me, of course I’m not the solo investigator implementing the modernist art of reminding the populous what exactly happened in their preceding anno.  You only need to watch media rev up from about November and catch the euphoria of productions such as ‘BBC Sports Personality of the Year’, ‘The Annual Comedy Awards’ (given the Ashes test sometimes confused with each other), soap awards etc.  These prestigious, yet traditional accolades have been around since Morecambe and Wise were our ‘X Factor’ and ‘Strictly’ equivalents and also why we learned to love looking back whilst exclaiming ‘was that only in January!’ or ‘that seemed like years ago!’

More recently however, the yearly reminiscent genre has evolved to become shall we say, slightly more diverse; ‘Scariest Police Chases’, ‘Best Confectionary Marketer’, ‘World’s Strongest Man’, ‘Greatest Movie Mistakes’ and my personal favourite ‘Most Improved Hedge Fund Operator of 2013’.  For this latter, I have a vivid vision of the awards ceremony being conducted in a small but expensive offshore studio and the nominees criteria including 2013 earliest prison release; ’And now ladies and gentlemen we are joined  by Marcus, live by satellite in San Quentin’.

As I mentioned in line one, I am encouraged; encouraged because the decades have gradually become more and more inclusive, wide-ranging, comprehensive, and broad: diversity in action.  This ‘media’ New Year resolution gains momentum to such an extent that we probably would not in 2014 even comprehend the 1976 versions any more than we would understand why songs of Eric and Ernie are motivational.

So why oh why do the hacks make this progress and then shoot themselves in the diversity foot?
 
On 2nd January this year The Times and other notable publications reported back on the tragic case of Dr (Physics) Kate Stone who, whilst holidaying over Christmas near Fort William Scotland was unexplainably attacked by a full grown male highland stag; this caused Dr Stone to suffer horrific injuries.  Some headlines of this case read thus:

Transgender scientist in hospital after being gored in the throat by stag in horror Highlands attack


Transgender!  Exploring as deep as I could, it was impossible to find why this word in the strapline was relevant; have they found a transgender phobic member of the Deer family?  Are there warning signs in the paths around this winter retreat?  Look further, not only a transgender, but a transgender scientist!  Which aspect of the PHD thesis attracts this additional honour?  So I think 2014 resolutions should continue in this diverse way, headlines must mention race, religion, sexual orientation, gender and age.  And whether relevant or not.

·         January  36 year old man rescued by RNLI off Coast of Kent
The 6 man crew rescued Mr Goode after he had drifted 1 mile offshore, the daring rescue was carried out by the crew all of which authorities confirmed are heterosexual.

·         March  Scientists repair air cooling leak in Russian built module orbiting international space station
Both Anotov Gresniev and Uri Benetitz confirmed that the training and technical data skill saved many hours of research, they also went on to explain (through an interpreter) that neither of them had contemplated Hinduism at this important time

·         August  6% shift change in western economy over last quarter indicating encouraging signs for growth and employment. 
The G8 financial secretariat released a statement stating that data research indicates that some people are actually men and some are women, the controversial statement also goes on to mention  that all people affected will be either over 70 years of age or not.

2014 here we go.

Bring me sunshine; make sure you include everyone in your business.

Businesses recognise diversity in the workplace as a business strategy that maximises productivity, creativity and loyalty of employees while meeting the needs of their clients or customers.  If a company is only as good as their employees, then it stands to reason that a great deal of energy should be devoted to hiring the most diverse range of individuals.


Zest LLP would like to send its best wishes and a speedy recovery to Dr Kate Stone her family and friends at this difficult time.