Paul Cook's 2014 Resolution: I know what, let’s not include everyone

“I know there is strength in the differences between us. I know there is comfort, where we overlap.” ― Ani DiFranco

Casually trawling the end of year news reports is a tad encouraging to me, of course I’m not the solo investigator implementing the modernist art of reminding the populous what exactly happened in their preceding anno.  You only need to watch media rev up from about November and catch the euphoria of productions such as ‘BBC Sports Personality of the Year’, ‘The Annual Comedy Awards’ (given the Ashes test sometimes confused with each other), soap awards etc.  These prestigious, yet traditional accolades have been around since Morecambe and Wise were our ‘X Factor’ and ‘Strictly’ equivalents and also why we learned to love looking back whilst exclaiming ‘was that only in January!’ or ‘that seemed like years ago!’

More recently however, the yearly reminiscent genre has evolved to become shall we say, slightly more diverse; ‘Scariest Police Chases’, ‘Best Confectionary Marketer’, ‘World’s Strongest Man’, ‘Greatest Movie Mistakes’ and my personal favourite ‘Most Improved Hedge Fund Operator of 2013’.  For this latter, I have a vivid vision of the awards ceremony being conducted in a small but expensive offshore studio and the nominees criteria including 2013 earliest prison release; ’And now ladies and gentlemen we are joined  by Marcus, live by satellite in San Quentin’.

As I mentioned in line one, I am encouraged; encouraged because the decades have gradually become more and more inclusive, wide-ranging, comprehensive, and broad: diversity in action.  This ‘media’ New Year resolution gains momentum to such an extent that we probably would not in 2014 even comprehend the 1976 versions any more than we would understand why songs of Eric and Ernie are motivational.

So why oh why do the hacks make this progress and then shoot themselves in the diversity foot?

 

On 2^nd January this year The Times and other notable publications reported back on the tragic case of Dr (Physics) Kate Stone who, whilst holidaying over Christmas near Fort William Scotland was unexplainably attacked by a full grown male highland stag; this caused Dr Stone to suffer horrific injuries.  Some headlines of this case read thus:

Transgender scientist in hospital after being gored in the throat by stag in horror Highlands attack

http://www.dailyrecord.co.uk/news/scottish-news/transgender-scientist-hospital-after-being-2974997

Transgender!  Exploring as deep as I could, it was impossible to find why this word in the strapline was relevant; have they found a transgender phobic member of the Deer family?  Are there warning signs in the paths around this winter retreat?  Look further, not only a transgender, but a transgender scientist!  Which aspect of the PHD thesis attracts this additional honour?  So I think 2014 resolutions should continue in this diverse way, headlines must mention race, religion, sexual orientation, gender and age.  And whether relevant or not.

·         January  36 year old man rescued by RNLI off Coast of Kent

The 6 man crew rescued Mr Goode after he had drifted 1 mile offshore, the daring rescue was carried out by the crew all of which authorities confirmed are heterosexual.

·         March  Scientists repair air cooling leak in Russian built module orbiting international space station

Both Anotov Gresniev and Uri Benetitz confirmed that the training and technical data skill saved many hours of research, they also went on to explain (through an interpreter) that neither of them had contemplated Hinduism at this important time

·         August  6% shift change in western economy over last quarter indicating encouraging signs for growth and employment. 

The G8 financial secretariat released a statement stating that data research indicates that some people are actually men and some are women, the controversial statement also goes on to mention  that all people affected will be either over 70 years of age or not.

2014 here we go.

Bring me sunshine; make sure you include everyone in your business.

Businesses recognise diversity in the workplace as a business strategy that maximises productivity, creativity and loyalty of employees while meeting the needs of their clients or customers.  If a company is only as good as their employees, then it stands to reason that a great deal of energy should be devoted to hiring the most diverse range of individuals.

http://www.zestbusinesscoaching.co.uk/talent_management.php

Zest LLP would like to send its best wishes and a speedy recovery to Dr Kate Stone her family and friends at this difficult time.

Idioms of the Economy by Paul Cook

As we cartwheel joyfully into the business autumn and let the joys of summer slip gracefully into our warm memories I can’t help but wonder at the latest round of political narrative.  The coalition returned early from summer recess in order to save the world (voted against it) and then moved on to some real encouraging noises about the economy; well they eventually did but first had to discuss the burning question as to whether badgers are responsible.

Really listen to what they (MPs) say and you will discover that you really can’t really listen to what they say!  In Neuro Linguistic Programming (NLP) parlance they use vague or fuzzy language or the art of ‘Deliberately Vague’.  This is based on research carried out by Milton Erickson, a famous therapist.  The full results known as the ‘Milton Model’, captures the skill and positive use of ambiguities, imbedded commands, implied causation, mind reading, generalisations etc.  You may recognise some of this stuff if you look at your horoscope for the week.  Vague, fuzzy, unclear, but ultimately designed to let you make up your own conclusions and fit it to your own world! In October 1992 at the Conservative Party Conference John Major said ‘’In the name of the present and future we cannot sit this one out’’.  What name?  Which present?  Which future?  Sit what out?

So the vague approach to the description of the economy is strategically on the agenda and described by our leaders in a manner fit for Mystic Meg.  ‘The tide is turning’, ‘growth is again around the corner’, ‘Europe is once more reaching out’, ‘the seeds of recovery’, ‘you will meet a dark stranger’; idioms of economy.  But the reality is your own and owned by you; where are you now? Where do you want to be?  How can you achieve this?  Who can work with you?  The housing market may have achieved growth of 1.34%; this may or may not be useful if you are in the industry of ice cream selling.  The formula you need may be different, but the point is that there is one and you can find it with a little help.

http://www.zestbusinesscoaching.co.uk/team_business_coaching.php

Idioms have been around for hundreds of years and used to apply descriptors for people situations and business.  For example ‘stuck between a rock and a hard place’, ‘barking up the wrong tree’, ‘don’t bite off more than you can chew’ et al.  These now need a 2013 makeover and I am pleased to announce the Zest Business Coaching grand launch of ‘effective idioms for a modern business’ (stay with it)

• A bird in the hand is not better than two in the bush provided the two are strategically placed in your global network
• You can lead a horse to water and make it drink providing you hand the reigns to a qualified sales negotiator
• Drastic times call for embedded business continuity and robust delivery plans
• When in Rome, build rapport
• The bigger they are the more potential there is for building great relationships
• Do count your chickens before they hatch to maximise projected opportunities
• Do look a gift horse in the mouth, remember what happened to sub prime
• Too many cooks spoil the reality that you have plenty of skilled resources

‘The government’s view of the economy could be summed up in a few short phrases: if it moves tax it.  If it keeps moving, regulate it.  If it stops moving subsidise it’.                                     Ronald Regan