In fact, why not consider a more realistic maxim for all our role
models or significant life champions, whoever you choose them to be. Arnold Schwarzenegger robotically pronouncing
‘I will return at some point with a
stable plan which complements a new business model;’ Winston Churchill,
stoic, ‘We will engage in a pugilist rule
based combat system potentially on or near a sand centred saline fluid area’;
Pepsi’s authentic description, ‘It’s a
vegetable based fizzy beverage which is quite good’; British Airways
stimulating ‘The Biosphere’s preferred
aeronautical conveyance systemic enterprising purveyor of human commodity’ and
Carlsberg’s mouth-watering ‘Almost a
strong chance that this is close to a reasonable product if compared to global
influential competitors of similar merchandise’.
Well of course; “to infinity and
beyond”, I’ll be back”, “We’ll fight them on the beaches”, “It’s the real thing”,
“the world’s favourite airline” and “(probably) the best lager in the world”,
are definitely more impactive and stimulating for which there is a very
powerful reason.
The truth and undeniable certainty is that your people want to see,
feel or hear a vision which will motivate them towards being their professional
best, and of course, this is defined in an authentic mission statement based on
values. And why value? If we don’t value, we don’t care too much; if
we don’t care too much we don’t deliver; if we don’t deliver we don’t compete. Compete! In business?
So please
complete this simple and free questionnaire
Is your
mission statement incredibly impactive?
·
Yes· No
· What is a mission statement
Do your staff value your great business mission?
·
Yes· No
· Erm
If yes to the above, how do you know?
What is built into your business world to completely
understand what motivates your people?
This is a free text reply area.
Finally the end of summer for
me is triggered by my annual negotiating cost with mechanics. As I sit in the Saab garage waiting for the
service cost to my reasonably modest estate car and having instructed them NOT
to replace the cam belt, the sales guy leans over and says ‘You’ll be back’’, a
great statement because I will be (probably).
